Che Guevara’s Granddaughter Goes Nude For Vegetarian Campaign

Yes! The face on the right is familiar, you hardly don’t see it. His name is Che Guevara. He was a leader in Cuba, popular for a revolution. Likewise his granddaughter, Lydia Guevara is starting her own revolution: for vegetarianism.

Lydia Guevara poses semi-nude in a People for the Ethical Treatment of Animal [PETA] campaign that tells viewers to “join the vegetarian revolution,” said PETA spokesman Michael McGraw. The print campaign is expected to debut in October in magazines and posters. It will be launched first in Argentina, where Che Guevara was born, and then internationally. PETA approached the 24-year-old in recent months after finding out she was a vegetarian. In the ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched. It very much evokes the tag line of the ad, which is ‘Join the vegetarian revolution. It’s an homage of sorts to her late grandfather. Che Guevara was a Marxist leader who played a pivotal role in Fidel Castro’s rise to power in Cuba. He was executed in Bolivia in 1967.

The ad is PETA’s first campaign promoting vegetarianism in South America.”We say the best way to save animals is not to eat them,” McGraw said.

He said others who have promoted vegetarianism for PETA include Paul McCartney, Forest Whittaker and Alicia Silverstone.

SOURCE: NEW YORK